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The activities of inbound marketing stand for, to put it simply, advertising by means of social networking sites. It is one of the most efficient tools in creating your brand.

Inbound marketing is, first of all, the users’ wishing to share valuable online assets. It is based on the assumption that we trust products recommended by people we know. Just as when choosing a computer there will always be some familiar computer geek who will recommend a notebook by a specific manufacturer or an operating system best for us. This mechanism will generate certain sales in a natural way.